Partyface is a waxing and skincare studio in Abilene, Texas. Katie wanted her brand to be whimsical and fun, feminine but not frilly, upscale but approachable. The whole brand has a lived in, hand sketched feel, while remaining clean and simple. I integrated a hand drawn rose stem representing her and her two daughters, as well as a hand drawn compact mirror featuring that rose stem, giving a nod to Katie's love of antiquing. 

branding, collateral

partyface